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I build WordPress sites that feel custom — because they are.

Custom themes, Gutenberg blocks and WooCommerce builds for businesses that have outgrown drag-and-drop templates.

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A developer who reads the brief twice and ships once.

I work with small businesses, agencies and creators who need a site that loads fast, edits easily, and does not fall apart the moment a plugin updates.

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A focused toolkit, used deliberately.

Custom theme development

Hand-coded themes from Figma or a sketch — no starter-theme bloat.

Gutenberg block development

Native blocks built in React/PHP so editors control layout without breaking it.

WooCommerce builds

Custom storefronts, checkout flows and product logic tuned for conversion.

Performance optimization

Caching, image pipelines and query audits that turn slow loads into fast ones.

Site migrations

Moving sites off page builders or other CMSs without losing SEO or content.

Plugin development

Bespoke functionality when an off-the-shelf plugin does not quite fit.

A few recent builds.

Harlow & Finch — Studio site rebuild

A design studio’s five-year-old site was rebuilt on a custom block theme, replacing a heavy page-builder stack.

  • 9.1s → 1.4s load time
  • +38% organic traffic in 90 days
View case study

Bramble & Co — WooCommerce storefront

Custom checkout flow and product filtering for a homeware brand outgrowing its template-based shop.

  • +22% checkout completion
  • 0 plugin conflicts since launch
View case study

Northwind Clinic — Migration & rebuild

Migrated a healthcare practice off a legacy CMS to WordPress while preserving ten years of search rankings.

  • 100% rankings retained
  • 4 week migration to launch
View case study

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